TY  - BOOK
AU  - Bierut,Michael
AU  - Drenttel,William
AU  - Heller,Steven
TI  - Looking closer four
SN  - 1581152353
AV  - NC997 .L6333 2002
PY  - 2002///
CY  - New York
PB  - Allworth Press
KW  - Commercial art
KW  - Graphic arts
KW  - Art and society
KW  - Art publicitaire
KW  - Arts graphiques
KW  - Art et société
KW  - fast
KW  - ram
KW  - Design
KW  - Designers
N1  - Includes bibliographical references and index; Introduction; Steven Heller --; To the barricades; First things first manifesto 2000 --; First things first, a brief history / Rick Poynor --; First things first: now more than ever; Matt Soar --; Just say no, quietly; Monika Parrinder --; Can designers save the world? (And should they try?); Nico Macdonald --; The people v. the corporate cool machine; Kalle Lasn --; A manifesto with ten footnotes; Michael Bierut --; A new kind of dialogue; Andrew Howard --; The spectacle: a reevaluation of the situationist thesis; Veronique Vienne --; On FTF; Loretta Staples --; Culture agents; Why Johnny can't dissent; Thomas Frank --; Culture agents; Max Bruinsma --; The case for brands / the editors of the Economist --; Truth in advertising; Naomi Klein --; Sustainable consumerism; Chris Riley --; Don't let the buggers grind you down!; Ken Garland --; Saving advertising; Jelly Helm --; Saving Jelly; Michael Rock --; Reading at the breakfast table; Natalia Ilyin --; Manifestos; Me, the undersigned; Jessica Helfand --; An incomplete manifesto for growth; Bruce Mau --; Fuck committees (I believe in lunatics); Tibor Kalman --; The vow of chastity; First-year students at Central St. Martins College of Art and Design, London --; Critical languages; The time for being against; Rick Poynor --; Theory is a good idea; Matt Soar --; That was then, and this is now: but what is next?; Lorraine Wild --; What happens when the edges dissolve?; Loretta Staples --; The trouble with type; Rudy VanderLans --; Is it better to revive than to deceive? Design and complicity: Herbert Buyer's silent legacy; Sol Sender --; De stijl, new media, and the lessons of geometry; Jessica Helfand --; The critical "languages" of graphic design; Johanna Drucker --; State of the arts; Graphic design and the next big thing; Rudy VanderLans --; Telling the truth?; Milton Glaser --; Who needs ethics; Tim Rich --; Human dignity and human rights: thoughts on the principles of human-centered design; Richard Buchanan --; A manifesto of inclusivism; Paul J. Nini --; Greasing the wheels of capitalism with style and taste, or, the "professionalization" of American graphic design; Mr. Keedy --; No problem; Julie Lasky --; Terminal terminology; Katherine McCoy --; The hole in art's umbrella; Roy R. Behrens --; Graphic news; John Hockenberry --; Movie titles: much ado about little; Peter Hall --; The name game; Ruth Shalit --; Authorship; The designer as author; Michael Rock --; Battle of the big books; Rick Poynor --; All hail Mau the magnificent; Robert Fulford --; Half empty; Thomas Frank --; Lost in sound; Rick Poynor --; Meditations; Getting real; Ralph Caplan --; Least designed and most read; Quentin Newark --; The handwriting is on the wall, but who can read it?; Todd Lief --; Let the buyer beware; Veronique Vienne --; Beige; Andrea Codrington --; The flag waverer; Steven Heller
N2  - This collection of ... essays published from 1997-2000, in professional and general-interest design magazines alike, offers ... critical discussions on the issues and objects of contemporary graphic design. Among the important themes discussed are: both sides of the controversy over the First Things First Manifesto 2000, a call for greater responsiblility in the design profession, the notion of the graphic designer as "auteur, " and the role of graphic design as a force in a growing visual culture. Offering an overview of the evolution of twentieth-century graphic design and design criticism, [this book] focuses in on the many hot-button issues that have emerged in the field.-Back cover
ER  -