TY - BOOK AU - Lupton,Ellen ED - Cooper-Hewitt Museum, TI - How posters work SN - 9780910503822 AV - NC1825.N49 C665 2015 PY - 2015/// CY - New York, NY PB - Cooper Hewitt, Smithsonian Design Museum KW - Cooper-Hewitt Museum KW - fast KW - Posters KW - Graphic arts KW - Visual communication N1 - Includes bibliographical references (pages 214 -215) and index; Foreword; Caroline Baumann --; Acknowledgments; Ellen Lupton --; Vision is a process; Ellen Lupton --; How posters are made; Caitlin Condell --; Kauffer's technique/A note on technique; Graham Twemlow/Edward McKnight Kauffer --; Poster with a central image; Bruno Munari --; Poster No. 524: focal point; Rianne Petter and René Put --; Night discourse; Karrie Jacobs --; Collecting posters; Gail S. Davidson --; Focus the eye --; Overwhelm the eye --; Simplify --; Cut and paste --; Overlap --; Assault the surface --; Activate the diagonal --; Manipulate scale --; Use text as image --; Tell a story --; Double the meaning --; Amplify --; Make eye contact --; Make a system ER -