TY  - BOOK
AU  - Bierut,Michael
AU  - Drenttel,William
AU  - Heller,Steven
TI  - Looking closer 5
SN  - 9781581154719
AV  - NC997 .L6334 2006
PY  - 2006///
CY  - New York
PB  - Allworth Press
KW  - Commercial art
KW  - Graphic arts
KW  - fast
N1  - Includes bibliographical references (pages 237-239) and index; Introduction; Steven Heller --; Section I; Graphic design as system; Grand unified theory of nothing: design, the cult of science, and the lure of big ideas; Randy Nakamura --; Towards critical autonomy, or can graphic design save itself?; Andrew Blauvelt --; Method designing: the paradox of modern design education; Jessica Helfand --; Painting the world pink; William Owen and Fenella Collingridge --; Default systems design: a discussion with Rob Giampietro about guilt and loss in graphic design; Rudy VanderLans --; The birth of the user; Ellen Lupton --; Quantum leap: beyond literal materiality; Johanna Drucker --; From the (A) trivial to the (B) deadly serious, lists dominate visual culture; Alice Twenlow --; Section II; Graphic design as culture; The beauty part; Rick Poynor --; The image culture; Christine Rosen --; Thinking inside the box: Aspen revisited; Emily King --; Where the girls go; Maud Lavin --; Graphic design in the collection of the Museum of Modern Art; Paola Antonelli --; American mutt; David Barringer --; Section III; Graphic design as fashion; The decriminalization of ornament; Alice Twenlow --; Style is not a four letter word; Mr. Keedy --; Not your grandmother's clenched fist; Phil Patton --; The shock of the old: rethinking nostalgia; Jessica Helfand --; Crimes against typography: the case of avant garde; Steven Heller --; Section IV; Graphic design as politics; A president and his dog; Karrie Jacobs --; The citizen designer; Victor Margolin --; Where public meets private: the Los Angeles Woman's Building; Teal Triggs --; Fighting the image wars; Steven Heller --; Human dignity and human rights: thoughts on the principles of human-centered design; Richard Buchanan --; Since then; Milton Glaser --; Raging bull; Rick Poynor --; Castles made of sand; Lorraine Wild --; My country is not a brand; William Drenttel --; Section V; Graphic design as passion; The cult of graphic design; Adrian Shaughnessy --; Graphic fantasies: reflections in the glass ceiling; Véronique Vienne --; Experimental typography: whatever that means; Peter Bilak --; Design as religion; Nick Currie --; Designing under the influence; Michael Bierut --; Part notes; Rob Giampietro --; Design out of bounds?; Dan Nadel --; Designing the real world; Al Robertson --; Innovation and restraint: the book designs of Richard Eckersley; Roy R. Behrens --; Section VI. Graphic design as idea; Dumb ideas; Mr. Keedy --; Wonders revealed: design and faux science; Jessica Helfand and William Drenttel --; Ed words: Ruscha in print; Michael Dooley --; Visitations; Denise Gonzales Crisp, Kali Nikitas, Louise Sandhaus --; Visitations revisited; Rudy VanderLans --; Mad Dutch disease: ten proposals for a lecture on Dutch design; Michael Rock --; Why designers can think; Ralph Caplan
ER  -