TY - BOOK AU - Mesher,Lynne TI - Retail design T2 - Basics interior design SN - 9782940411221 (pbk.) AV - NK 2195.S89 M47 2010 PY - 2010///] CY - Lausanne, Switzerland PB - AVA Publishing SA KW - Store decoration KW - fast N1 - Includes bibliographical references (page 170); Branding and identity -- What is branding? -- Developing a brand -- Selling the brand -- Retail sectors -- Food -- Fashion -- Home -- Leisure and entertainment -- Retail sites -- Department stores -- High street -- Shopping centres -- Out-of-town shopping -- The concourse -- Alternative venues -- The retail environment -- Retail and sustainability -- Materials -- Lighting -- Climate and sound -- -- Methods of organising space -- Principles of retail organisation -- Merchandising -- Service and ancillary space -- Design detail -- The shop façade -- Interior architecture -- Fixtures and fittings ER -