TY  - BOOK
AU  - Picard,Robert G.
AU  - Wildman,Steven S.
TI  - Handbook on the economics of the media
SN  - 9780857938886 (hbk.)
AV  - P96.E25 H356 2015
PY  - 2015///]
CY  - Cheltenham, UK
PB  - Edward Elgar Publishing
KW  - Mass media
KW  - Economic aspects
KW  - fast
KW  - Médias
KW  - eclas
KW  - Politique économique
KW  - Aspects économiques
KW  - Analyse économique
KW  - Manuels
N1  - Includes bibliographical references and index; Introduction / Robert G. Picard and Steven S. Wildman -- Media as multi-sided platforms / Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac -- Vertical ownership, technology and programming content / Sung Wook Ji and David Waterman -- Economics of trade in media products / Steven S. Wildman and Sang Yup Lee -- Media clusters and metropolitan knowledge economy / Charlie Karlsson and Philippe Rouchy -- Economics of advertising: the role of commercial media / Anthony Dukes -- The pricing of advertising / Agostino Manduchi -- Economics of print media / Robert G. Picard -- The economics of television: excludability, rivalry, and imperfect competition / Patrick Barwise and Robert G. Picard -- The economics of broadband / Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu -- Economics of peer-to-peer file exchange / Nodir Adilov, Peter J. Alexander and Brendan Cunningham -- Video games, virtual worlds and economics / Isaac Knowles, Edward Castronova and Travis Ross -- Digital technology, disruption and the market for news / Lisa George -- Economic analysis in media policy making / Jonathan D. Levy -- Media economics in competition law / Tom Björkroth and Mikko Grönlund -- Economics and economic impact of copyright / Ruth Towse -- Effects of taxes and subsidies on media services / Hans Jarle Kind and Jarle Møen
ER  -