TY  - BOOK
AU  - Jugenheimer,Donald W.
TI  - Advertising and public relations research
SN  - 9780765636065 (pbk.) :
AV  - HF5814 .J77 2014
PY  - 2014///]
CY  - Armonk, New York
PB  - M.E. Sharpe
KW  - Advertising
KW  - Research
KW  - Public relations
N1  - Includes index
ER  -