TY  - BOOK
AU  - Klein,Naomi
TI  - No logo: no space, no choice, no jobs 
SN  - 9780312429270 (pbk.) :
AV  - HD2755.5 .K575 2010
PY  - 2010///, c2009
CY  - New York
PB  - Picador
KW  - International business enterprises
KW  - Political aspects
KW  - Public opinion
KW  - Brand name products
N1  - Includes bibliographical references (p. [491]-493) and index
N2  - First published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein details the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher 's description
ER  -