TY  - BOOK
AU  - Dillon,Susan
TI  - The fundamentals of fashion management
T2  - AVA Academia
SN  - 9782940411580 (pbk.)
AV  - HD9940.A2 D55 2012
PY  - 2012///
CY  - Lausanne, Switzerland
PB  - AVA
KW  - Clothing trade
KW  - Management
KW  - Fashion merchandising
KW  - Study and teaching
KW  - Fashion design
KW  - Advertising
KW  - Fashion
N1  - Includes bibliographical references (page 170) and index; The business of fashion : The fashion industry in the 20th century ; Technology ; The influential designers ; Interview : Gary Harvey -- Fashion trend prediction : The fashion forecasting industry ; The forecasting process ; Trend prediction as a tool ; Presenting trend information ; Fashion forecasting agencies ; Interview : Fiona Jenvey -- Fashion transition : Fashion buying ; Merchandising ; Retail formats ; The retail calendar ; Importing fashion goods ; Interview : Katy Steel -- Fashion communication : What is fashion communication? ; The fashion consumer ; Branding ; Fashion marketing ; Fashion promotion ; Visual merchandising ; Fashion advertising ; Interview : Michaela Ireson -- The fashion machine : The fashion calendar ; The fashion press ; Fashion editorial ; Trade shows and events ; Interview : Paul Harness -- Bridging the gap between fashion and business ; Creative business planning ; Branding basics ; Innovative marketing and promotion ; Design and copyright ; Interview : Aine Cassidy -- Conclusion -- Glossary of terms
N2  - The fashion industry is big business and employs many people in a variety of roles. This text provides broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that make up this multifaceted industry
ER  -