TY  - BOOK
AU  - Seitel,Fraser P.
TI  - The practice of public relations
SN  - 0131020250
AV  - HM1221 .S45 2004
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Public relations
KW  - United States
KW  - fast
N1  - Includes bibliographical references and index; Pt. I; Evolution --; Ch. 1; Defining Public Relations --; Ch. 2; The Growth of Public Relations --; Pt. II; Preparation/Process --; Ch. 3; Communication --; Ch. 4; Management --; Ch. 5; Public Opinion --; Ch. 6; Ethics --; Ch. 7; The Law --; Ch. 8; Research --; Pt. III; The Publics --; Ch. 9; Print Media Relations --; Ch. 10; Electronic Media Relations --; Ch. 11; Employee Relations --; Ch. 12; Multicultural Community Relations --; Ch. 13; Government Relations --; Ch. 14; Consumer Relations --; Ch. 15; Investor Relations --; Ch. 16; International Relations --; Pt. IV; Execution --; Ch. 17; Public Relations Writing --; Ch. 18; Writing for the Eye and Ear --; Ch. 19; Public Relations and the Internet --; Ch. 20; Integrated Marketing Communications --; Ch. 21; Crisis Management --; Pt. V; The Future --; Ch. 22; The Golden Age
ER  -