TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 9780273768685 (pbk.)
AV  - HF1416.K44 2013 
PY  - 2014///
CY  - Harlow
PB  - Pearson Education
KW  - Export marketing
KW  - Management
KW  - fast
KW  - Internationales Marketing
KW  - gnd
KW  - Marketingmanagement
ER  -