TY  - BOOK
AU  - Rudder,Christian
TI  - Dataclysm: who we are when we think no one's looking 
SN  - 9780385347372 (hardcover)
AV  - BF176.5 .R83 2014 
PY  - 2014///
CY  - New York
PB  - Crown Publishers
KW  - Behavioral assessment
KW  - Human behavior
KW  - Social media
KW  - Big data
KW  - Statistics
KW  - bisacsh
KW  - Social Psychology
KW  - Data Modeling & Design
N1  - Includes bibliographical references and index
N2  - An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making. --
ER  -