TY  - BOOK
AU  - Marshall,Lindsey
AU  - Meachem,Lester
TI  - How to use images
T2  - Portfolio skills. Graphic design
SN  - 9781856696586 (pbk.)
AV  - P93.5 .M37 2010
PY  - 2010///
CY  - London, U.K.
PB  - Laurence King
KW  - Visual communication
KW  - Visual perception
KW  - Communication and technology
KW  - Graphic arts
KW  - Design
KW  - Nonverbal communication
KW  - fast
KW  - Gebrauchsgraphik
KW  - gnd
KW  - Bild
N1  - Includes glossary; Includes bibliographical references (p. 188) and index; 1. Selection -- 2. Structure and Layout -- 3. Composition -- 4. Communication -- 5. Colour -- 6. Image Potential -- 7. Production
N2  - Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. It explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text, with chapters on: Selection, Structure and layout, Composition, Communication, Color, Image potential, and Production. Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures to maximum effect
ER  -