TY  - BOOK
AU  - Turow,Joseph
TI  - Media today: mass communication in a converging world 
AV  - P90 .T874 2013
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - fast
KW  - Massenmedien
KW  - gnd
KW  - Medienwirtschaft
N1  - Includes bibliographical references and index; Part I. The nature and business of media.  Understanding mass media, convergence, and the importance of media literacy ; Making sense of research on media effects and media culture ; The business of media ; Financing and shaping the media : advertising, public relations, and marketing communications ; Understanding controls on media content : government regulation, self-regulation, and ethics -- Part II. The media industries.  Preface: The forces driving convergence in media industries.  The internet industry ; The book industry ; The newspaper industry ; The magazine industry ; The recording industry ; The radio industry ; The movie industry ; The television industry ; The video game industry -- Epilogue
ER  -