TY  - BOOK
AU  - Albarran,Alan B.
TI  - The media economy
T2  - Media management and economics series
SN  - 9780415990455
AV  - P 96 .E25 A483 2010
PY  - 2010///
CY  - New York
PB  - Routledge/Taylor & Francis
KW  - Mass media
KW  - Economic aspects
KW  - fast
KW  - Massenmedien
KW  - gnd
KW  - Medienwirtschaft
KW  - idszbz
KW  - Massmedia
KW  - ekonomiska aspekter
KW  - sao
N1  - Includes bibliographical references (pages 183-190) and index; Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy
ER  -