TY  - BOOK
AU  - Tungate,Mark
TI  - Adland: a global history of advertising 
SN  - 9780749464318 (paperback)
AV  - HF5823.T83 2013 
PY  - 2013///
CY  - London, Philadelphia, PA
PB  - Kogan Page
KW  - Advertising
KW  - History
KW  - Werbung
KW  - gnd
KW  - fast
N1  - Revised edition of the author's Adland published in 2007; Includes bibliographical references (pages 253-254) and index; Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future
N2  - Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation
ER  -