TY  - BOOK
AU  - Westbrook,Ian
TI  - Strategic financial and investor communications: the stock price story 
SN  - 9780415812061 (pbk.) :
AV  - HD59 .W43 2014
PY  - 2014///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Corporations
KW  - Public relations
KW  - Investor relations
KW  - Stocks
KW  - Prices
KW  - Business communication
KW  - Management
KW  - BUSINESS & ECONOMICS / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Banks & Banking
KW  - BUSINESS & ECONOMICS / Business Communication / General
N1  - Includes bibliographical references and index
N2  - "In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: The Stock Price Story, Ian Westbrook, principal of Australia's leading independent financial communication firm, argues just this: stock price is more a story than a number. This book sets out how to tell a corporate story, providing a guide through the fast-paced world of financial and investor communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and business media can't ignore"--
ER  -