TY  - BOOK
AU  - Lawrence,David
TI  - A logo for London: the London Transport bar and circle 
SN  - 9781780672960 (hbk.)
AV  - NC1002.L63 L396 2013x
PY  - 2013///
CY  - London
PB  - Laurence King Publishing
KW  - London Regional Transport (Agency)
KW  - Insignia
KW  - History
KW  - Logos (Symbols)
KW  - England
KW  - London
KW  - Pictorial works
KW  - Rural transportation
N1  - Originally published: Harrow: Capital Transport, 2000; Includes bibliographical references (page 171-172) and index; Selling the invisible : take the tube, bus and tram -- Uniquely designed for London -- The symbol goes to war -- Art for all : the advertising agency man -- Economy and monopoly -- Redefining the identity -- Millennial moves -- Art on the Underground -- Take London home with you -- Admirers and imitators -- Going Underground
N2  - The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only Londons transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being cool, and its influence has extended into many other fields, including fashion, pop music and counter-culture. This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the companys many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the logo, many of them previously unpublished.--Provided by publisher
ER  -