TY  - BOOK
AU  - Grant,Robert M.
TI  - Contemporary strategy analysis
SN  - 9781405163095 (pbk. : alk. paper)
AV  - HD30.28 .G72 2008
PY  - 2008///
CY  - Malden, MA
PB  - Blackwell Pub.
KW  - Strategic planning
KW  - Strategische Planung
KW  - swd
KW  - Unternehmensplanung
KW  - fast
N1  - Includes bibliographical references and index; 1. The concept of strategy -- 2. Goals, values, and performance -- 3. Industry analysis : the fundamentals -- 4. Further topics in industry and competitive analysis -- 5. Analyzing resources and capabilities -- 6. Organization structure and management systems -- 7. The nature and sources of competitive advantage -- 8. Cost advantage -- 9. Differentiation advantage -- 10. Industry evolution and strategic change -- 11. Technology-based industries and the management of innovation -- 12. Competitive advantage in mature industries -- 13. Vertical integration and the scope of the firm -- 14. Global strategies and the multinational corporation -- 15. Diversification strategy -- 16. Managing the multibusiness corporation -- 17. Current trends in strategic management
N2  - "The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level."--Jacket
ER  -