TY  - BOOK
AU  - Upadhyaya,Makarand
TI  - Marketing strategies and management: a sectoral analysis 
SN  - 9788177083705 :
AV  - HF5415.12.I5 U63 2014
PY  - 2014///
CY  - New Delhi
PB  - New Century Publications
KW  - Marketing
KW  - India
KW  - Management
KW  - Service industries
N1  - Includes bibliographical references (p. [147]-156) and index
ER  -