TY  - BOOK
AU  - Jham,Vimi
AU  - Puri,Sandeep
TI  - Cases on consumer-centric marketing management
T2  - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
SN  - 9781466643574 :
AV  - HF5415.13 .C335 2014
PY  - 2014///]
CY  - Hershey, PA
PB  - Business Science Reference
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Customer relations
KW  - Customer services
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Ch.1. Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers {u2013} Ch. 2. What Went Wrong? --  Ch.3. Case Study on Relationship Marketing {u2013} Ch.4. A Line in Water: A Case of Customer Relationship Management {u2013} Ch.5. The Realization of Customer Satisfaction with Technology Integrations {u2013} Ch.6. Intensive Care {u2013} Ch.7. Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader {u2013} Ch.8. Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’ {u2013} Ch.9. International Branding at Mirza International: Dilemma Unsolved {u2013} Ch.10. Delhi Bank of India: Dilemma of a New Bank Manager {u2013} Ch.11. Facebook: An Application of Cloud Computing {u2013} Ch.12. Price Effectiveness in Hotels: Case Study Comparing Strategies Adopted by Mid-Size Hotels in New Delhi {u2013} Ch. 13. Indian Luxury Car Market Changing Lanes: A Case of BMW India {u2013} Ch.14. Niche Marketing Strategies for Business Growth: An Experiential Journey {u2013} Ch.15. Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations {u2013} Ch. 16. Concentra BPO: The Falling Customer Satisfaction {u2013} Ch. 17. A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik {u2013} Ch.18. Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking: Australian Context {u2013} Ch.19. Should Corporate Political Lobbying Come under Scanner by Regulatory Mechanism?: Vaishnavi Corporate Communication and 2G Spectrum Scam: A Political Lobbying Case --  Ch.20. Tata GoldPlus: Adoption of Customer Oriented Strategy for Penetrating Market Opportunity {u2013} Ch.21. When Citi was Found Sleeping {u2013} Ch.22. Triumph Charter School Service Provider {u2013} Ch.23. Maximizing Employee On-Boarding: A Study in a Pharmaceutical Company
N2  - "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher
ER  -