TY  - BOOK
AU  - Keillor,Bruce David
TI  - Understanding the global market: navigating the international business environment 
SN  - 9781440803017 :
AV  - HF1359 .K417 2013
PY  - 2013///
CY  - Santa Barbara, Calif.
PB  - Praeger
KW  - International economic relations
KW  - International trade
KW  - International business enterprises
N1  - Includes bibliographical references (pages 173-174) and index; The international business environment : an overview and newer perspectives (complexities and choices) -- Dealing with the social and cultural aspects of a new market -- Managing the physical environment : market selection and market entry -- The economic environment: a business perspective -- The political and legal environment : dealing with new markets and new rules -- The global competitive environment : playing to win
N2  - "This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market." -- Provided by publisher
ER  -