TY  - BOOK
AU  - Fowler,Deborah C.
AU  - Goh,Ben K.
TI  - Retail category management
SN  - 9780135152089 (pbk.) :
AV  - HF5429 .F65 2012
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Retail trade
KW  - Management
KW  - Marketing
KW  - Consumers
N1  - Includes bibliographical references and index; Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management
ER  -