TY  - BOOK
AU  - Rock,Michael
ED  - 2x4 (Design studio)
TI  - Multiple signatures: on designers, authors, readers and users 
SN  - 9780847839735
AV  - NC998 .R63 2013
PY  - 2013///
CY  - New York
PB  - Rizzoli
KW  - Design
KW  - Graphic arts
KW  - fast
N1  - Includes index
N2  - This book explores the diverse voices and disciplines that comprise the process of graphic design through the lens of authorship, criticism, projects, and collaborations. It includes essays, interviews, diagrams, annotations, illustrated lectures and case studies from Michael Rock and contributors such as Susan Sellers, Georgie Stout, Rem Koolhaas, Mark Wigley, Paul Elliman, Enrique Walker, Rick Poynor and Lucia Allais among many others. Multiple Signatures examines all aspects of contemporary visual culture from branding and authorship to urban screens, conspiracy theory and t-shirt design; In the tradition of John Berger's Ways of Seeing, Michael Rock, principal and founder of 2x4 Design in New York, explores the history and development of twenty-first century visual and design culture. This book presents a thoughtful and witty exploration of graphic design today produced by Michael Rock of 2x4, the powerhouse creative firm that partners with some of the most design-savvy brands and institutions in the world to develop design systems that draw on both modernist traditions and the exuberance of contemporary life. Using 2x4's own collaborations and projects as examples, and drawing on the experience of the contributing authors, the result is not a clinical textbook, but a fantastic and thought-provoking work about the limitless applications of design. A must-have for design students and professionals, Multiple Signatures challenges standard ways of understanding design and inspires readers to think of graphic design as a building block for all creative disciplines
ER  -