TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781452256573 (pbk.) :
AV  - P91.3 .B385 2014
PY  - 2014///]
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes bibliographical references and index; I. GETTING STARTED 1. What is Research? 2. Library Searches II. METHODS OF TEXTUAL ANALYSIS 3. Semiotic Analysis 4. Rhetorical Analysis 5. Ideological Criticism 6. Psychoanalytic Criticism III. QUALITATIVE RESEARCH METHODS 7. Interviews 8. Historical Analysis 9. Ethnomethodologlcal Research 10. Participant Observation IV. QUANTITATIVE RESEARCH METHODS 11. Content Analysis 12. Surveys 13. Experiments 14. A Primer on Descriptive Statistics V. PUTTING IT ALL TOGETHER 15. Nineteen Common Thinking Errors to Avoid 16. Writing Research Reports
ER  -