TY  - BOOK
AU  - Brace,Ian
TI  - Questionnaire design: how to plan, structure and write survey material for effective market research 
SN  - 9780749467791
AV  - HF5415.3 .B683 2013
PY  - 2013///
CY  - London
PB  - Kogan Page Limited
KW  - Market surveys
KW  - Methodology
KW  - Questionnaires
N1  - Includes bibliographical references (pages 276-281) and index
ER  -