TY  - BOOK
AU  - Mahon,Nik
TI  - Ideation
T2  - Basics advertising
SN  - 9782940411504
AV  - HF5823 .M356 2011
PY  - 2011///
CY  - Lausanne, Switzerland, La Vergne, TN
PB  - AVA Pub., Distributed in the USA & Canada by Ingram Publishers Services
KW  - Creative ability
KW  - Advertising
N1  - Includes bibliographical references (p. 170-171) and index
N2  - This title provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them
ER  -