TY  - BOOK
AU  - Leonard,Neil
AU  - Ambrose,Gavin
TI  - Design research: investigation for successful creative solutions 
T2  - Basics graphic design
SN  - 9782940411740 (pbk.) :
AV  - NC1000 .L46 2012
PY  - 2012///
CY  - Lausanne, Switzerland
PB  - AVA Academia
KW  - Graphic arts
KW  - Graphic design
KW  - Commercial art
N1  - Includes bibliographical references and index; The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : the brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conduction research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion; Tertiary/Undergraduate, Postgraduate
N2  - Design research will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found
ER  -