TY  - BOOK
AU  - Smith,Kelvin
TI  - The publishing business: from p-books to e-books 
T2  - Creative careers
SN  - 9782940411627 (pbk.)
AV  - Z278 .S55 2012
PY  - 2012///
CY  - Lausanne, Switzerland, [Worthing]
PB  - AVA Academia
KW  - Publishers and publishing
KW  - Technological innovations
KW  - Electronic publishing
N1  - Includes bibliographical references (p. 198-199) and index; The fundamentals of publishing -- The choices publishers make -- Writers, readers, and intermediaries -- Editorial processes -- Design and production -- Print and electronic publishing -- Marketing, sales and distribution
N2  - "The Publishing Business: From p-books to e-books is a comprehensive guide to book publishing.  It explores the publishing process from writer to reader; examining the key roles performed in the editorial, design, production and marketing departments. Discussion questions and activities provide thought-provoking material to encourage the reader to investigate the world of publishing"--P. [4] of cover
ER  -