TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being 
SN  - 9780273767312 (pbk.)
AV  - HF 5415.32 .S6 2013
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Consumer behavior
KW  - Market surveys
N1  - Previous ed.: Boston, Mass.: Pearson, 2011; Includes bibliographical references and indexes
N2  - In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers
ER  -