TY  - BOOK
AU  - Vella,Kevin J.
AU  - Foxall,G.R.
TI  - The marketing firm: economic psychology of corporate behaviour 
SN  - 9781848444157 :
AV  - HF5415 .V347 2011
PY  - 2011///
CY  - Cheltenham, UK ; Northampton, MA
PB  - Edward Elgar
KW  - Marketing
KW  - Case studies
KW  - Economic aspects
KW  - Psychological aspects
N1  - Includes bibliographical references (p. 297-304) and index; Introduction -- 1. The marketing firm -- 2. From consumer behaviour to corporate response -- 3. Methodology and measurement -- 4. Specification and interpretation -- 5. Corporate behaviour : the supply of wrapped impulse cie-cream -- 6. Reflections on the marketing firm -- 7. Conclusions -- appendix 1. Pre-structured case outline -- appendix 2. The case study protocol -- appendix 3. Coding scheme -- appendix 4. Data tables and commentary -- appendix 5. Reflection on the marketing firm
ER  -