TY  - BOOK
AU  - Martin,Dennis G.
AU  - Coons,Robert D.
TI  - Media flight plan V: a strategic approach to media planning theory & practice 
SN  - 0963251589
AV  - HF5826.5 .M37 2006
PY  - 2006///
CY  - Provo, Utah
PB  - Deer Creek Pub.
KW  - Advertising layout and typography
KW  - Advertising media planning
ER  -