TY  - BOOK
AU  - Nahai,Nathalie
TI  - Webs of influence
SN  - 9780273772958 (pbk.) :
AV  - HF5415.1265 .N34 2012
PY  - 2012///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Internet marketing
KW  - Psychological aspects
KW  - Internet advertising
KW  - Web sites
KW  - Design
N1  - Includes bibliographical references and index; Introduction Part 1 Know Who You're Targeting 1. The human brain 2. The psychology of decision-making 3. Who is online and why? 4. Who are you targeting? 5. Cultural quirks 6. Individual differences Part 2 Communicate Persuasively 7. Basic principles 8. Your website 9. Your images 10. Your videos 11. Your colours 12. Your social media Part 3 Sell with Integrity 13. Influence: an introduction 14. Principles of online influence 15. Building reputational capital 16. Increase your sales 17. Pricing and value 18. The 'behaviour chain' 19. Risk, trust and privacy A closing note... Notes Glossary Index
ER  -