TY - BOOK AU - Safko,Lon TI - The fusion marketing bible: fuse traditional media, social media, and digital media to maximize marketing SN - 9780071801133 (pbk.) : AV - HF5415.1265 .S23 2013 PY - 2013/// CY - New York PB - McGraw-Hill KW - Internet marketing KW - Marketing KW - Technological innovations N1 - Includes index ER -