TY  - BOOK
AU  - Malsy,Victor
AU  - Müller,Lars
AU  - Langer,Axel
AU  - Kupferschmid,Indra
TI  - Helvetica forever: story of a typeface 
SN  - 3037781211 :
AV  - Z250.5.S24 H45 2009
PY  - 2009///
CY  - Baden, Switzerland
PB  - Lars Müller
KW  - Sans serif type
KW  - History
KW  - Type and type-founding
N1  - Foreword --; "An impersonal typeface for today and tomorrow; Axel Langer --; Eduard Hoffmann's journal --; Helvetica : some thoughts on a new typeface; Eduart Hoffmann --; A comparison; Indra Kupferschmid --; Obsolete?; Victor Malsy; and; Lars Müller --; Afterword; Alfred E Hoffman
N2  - Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread
ER  -