TY  - BOOK
AU  - Shore,Robert
TI  - 10 principles of advertising
SN  - 9781908126306 (pbk.) :
AV  - NC997 .S556 2012
PY  - 2012///
CY  - London
PB  - Vivays
KW  - Commercial art.
KW  - Advertising
N1  -   Principle 1: Know Your Audience Principle 2: Behind Every Great Advertising Campaign is a Great Creative Concept Principle 3: Less is More Principle 4: A Picture is Worth a Thousand Words - But Never Underestimate the Power of a Great Headline Principle 5: Originality is Just Copying with a Twist Principle 6: The Medium is - or at Least has a Serious Impact on - the Message Principle 7: There's No Such Thing as Bad Publicity Principle 8: Restrictions will Set You Free Principle 9: Once is Never Enough Principle 10: Ignore All Rules and Prescriptions
ER  -