TY  - BOOK
AU  - Wood,J.B.
AU  - Hewlin,Todd
AU  - Lah,Thomas E.
TI  - Consumption economics: the new rules of tech 
SN  - 9780984213030 :
AV  - HC79.I55 .W66 2011
PY  - 2011///]
CY  - [California
PB  - Point B Inc.
KW  - Technological innovations
KW  - Economic aspects
KW  - Consumption (Economics)
N1  - Includes bibliographical references (p. [220]-221) and index; How good we had it: the money-making machine known as high-tech -- Shifting clouds and changing roles -- Looking over the margin wall -- Learning to love micro-transactions -- The data piling up in the corner -- Consumption development: the art and science of intelligent listening -- Consumption marketing: micro-marketing and micro-buzz -- Consumption sales: after a great run, the classic model gets an overhaul -- Consumption services: will they someday own "the number"? -- Customer demand vs. capital markets: how fast should you transform? -- The "S" stands for services
ER  -