TY - BOOK AU - Armstrong,Helen TI - Graphic design theory: readings from the field T2 - Design briefs SN - 9781568987729 (pbk.) : AV - NC997 .G673 2009 PY - 2009/// CY - New York PB - Princeton Architectural Press KW - Graphic arts KW - Commercial art N1 - Includes bibliographical references (p. 148-149) and index; Manifesto of Futurism; F. T. Marinetti --; Who we are : manifesto of the Constructivist group; Aleksandr Rodchenko, Varvara Stepanova, and Aleksei Gan --; Our book; El Lissitzky --; Typophoto; László Moholy-Nagy --; The new typography; Jan Tschichold; The crystal goblet, or, Why printing should be invisible; Beatrice Warde --; On typography; Herbert Bayer --; Designing programmes; Karl Gerstner --; Grid and design philosophy; Josef Müller-Brockmann --; Good design is goodwill; Paul Rand --; Learning from Las Vegas : the forgotten symbolism of architectural form; Robert Venturi, Denise Scott Brown, and Steven Izenour --; My way to typography; Wolfgang Weingart --; Typography as discourse; Katherine McCoy with David Frej --; The macramé of resistance; Lorraine Wild --; The dark in the middle of the stairs; Paula Scher --; The underground mainstream; Steven Heller --; Design and reflexivity; Jan van Toorn --; Design anarchy; Kalle Lasn --; The designer as author; Michael Rock --; Designing our own graves; Dmitri Siegel --; Dematerialization of screen space; Jessica Helfand --; Designing design; Kenya Hara --; Import/export, or, Design workflow and contemporary aesthetics; Lev Manovich --; Univers strikes back; Ellen and Julia Lupton ER -