TY  - BOOK
AU  - Fallon,Pat
AU  - Senn,Fred
TI  - Juicing the orange: how to turn creativity into a powerful business advantage 
SN  - 9781591399278 :
AV  - HF5415 .F27 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Creative ability in business
KW  - Product management
N1  - Includes bibliographical references (p. [201]-206) and index
ER  -