TY  - BOOK
AU  - Janser,Andres
AU  - Junod,Barbara
ED  - Museum für Gestaltung Zürich.
TI  - Corporate diversity: Swiss graphic design and advertising by Geigy, 1940-1970 
SN  - 9783037781609 :
AV  - NC999.6.S9 G44 2009
PY  - 2009///
CY  - Baden
PB  - Lars Müller
KW  - J.R. Geigy A.G
KW  - Commercial art
KW  - Switzerland
KW  - History
KW  - 20th century
KW  - Advertising
N1  - Includes bibliographical references (p. 199-203); Design as giving form: graphic design and advertising from Basel / Andres Janser -- From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod -- Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann -- Geigy graphic design in the United States / Karin Gimmi -- "The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser -- The influence of Swiss graphic design: an American view / R. Roger Remington -- Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran -- Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf -- Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil -- Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers -- Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute
ER  -