TY  - BOOK
AU  - Booth,David
AU  - Koberg,Corey
TI  - Display advertising: an hour a day 
SN  - 9781118179710 (pbk.) :
AV  - HF6146.I58 B55 2012
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Internet advertising
N1  - Includes index; Online advertising -- Overview of display advertising -- Fundamental display advertising concepts -- Month 1: planning your campaigns -- Month 2: targeting your audience -- Month 3: building your first display campaign. Month 4: creating image ads -- Month 5: video ads -- Month 6: launch and measure your campaign's performance -- Month 7: optimizing the performance of your campaigns -- Month 8: advanced topics -- Month 9: using LinkedIn and Facebook display ads.
ER  -