TY - BOOK AU - King,David Lee TI - Face2Face: using Facebook, Twitter, and other social media tools to create great customer connections SN - 9780910965996 (pbk.) : AV - HM742 .K56 2012 PY - 2012/// CY - Medford, N.J. PB - CyberAge Books/Information Today, Inc. KW - Online social networks KW - Business networks KW - Customer relations N1 - Includes bibliographical references (p. 181-183) and index; Face2face on the web -- Face2face communication -- Face2face with cameras and video -- Community connections -- Face2face listening -- Business casual -- Design and face2face connections -- Face2face with specific tools -- Responding to critics -- Where and how to begin -- Measuring success -- Applying what we've learned -- Appendix: referenced websites and social media services -- About the author -- Index ER -