TY  - BOOK
AU  - Evans,Vaughan
TI  - The Financial times essential guide to writing a business plan: how to win backing to start up or grow your business 
SN  - 9780273757986 (pbk.) :
AV  - HD30.28 .E83 2011
PY  - 2011///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Business planning
KW  - Proposal writing in business
KW  - Business enterprises
KW  - Planning
N1  - Includes index; Introduction Part 1 Preparing your plan 1 Essential preparation Result Need Preparation Part 2 Writing your plan 2 The business Background Business mix by segment Segmentation in a start-up 3 Market demand Market size Market growth Market demand for a start-up Market demand risks and opportunities 4 Competition Your competitors Competitive intensity Competition in a start-up Industry competition risks and opportunities 5 Strategy Competitive position Strategy Strategy in a start-up Strategic risks and opportunities 6 Resources Management Marketing Operations and capital expenditure Resource risks and opportunities 7 Financials and forecasts Historic financials Market-driven sales forecasts Competition-driven margin forecasts Funding the plan Full financial forecasts Forecasts in a start-up Financial risks and opportunities 8 Risk, opportunity and sensitivity Meet the Suns and Clouds chart What the Suns and Clouds tell you Sensitivity testing 9 Conclusion Conclusion Executive summary Investment highlights Part 3 Reviewing your plan 10 Monitoring and evaluating Monitoring your plan Evaluating your plan Beware these characters! Postscript: 12 hot potatoes Appendices Appendix A: Deriving competitive position Appendix B: Structured interviewing of customers Index
ER  -