TY  - BOOK
AU  - Packard,Vance
TI  - The hidden persuaders
SN  - 9780978843106 (pbk.) :
AV  - HF5822 .P3 2007
PY  - 2007///
CY  - Brooklyn, N.Y.
PB  - Ig Pub.
KW  - Advertising
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
KW  - Advertising, Political
KW  - Propaganda
KW  - Control (Psychology)
N1  - Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword; Includes bibliographical references (p. 26-27); 1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality
ER  -