TY  - BOOK
AU  - Mehta,Monica
TI  - The entrepreneurial instinct: how everyone has the innate ability to start a successful small business 
SN  - 9780071797429 :
AV  - HD62.5 .M42 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - New business enterprises
KW  - Entrepreneurship
KW  - Small business
N1  - How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning your red light off -- Take rewarding risks -- Launching a business with instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality
ER  -