TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Retailing management
SN  - 9780073530024 :
AV  - HF5429 .L4828 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and indexes; SECTION I - THE WORLD OF RETAILING 1. Introduction to the World of Retailing 2. Types of Retailers 3. Multichannel Retailing 4. Customer Buying Behavior SECTION II - RETAILING STRATEGY 5. Retail Market Strategy 6. Financial Strategy 7. Retail Locations 8. Retail Site Location 9. Human Resource Management 10. Information Systems and Supply Chain Management 11. Customer Relationship Management SECTION III - MERCHANDISE MANAGEMENT 12. Managing the Merchandise Planning Process 13. Buying Merchandise 14. Retail Pricing 15. Retail Communication Mix SECTION IV - STORE MANAGEMENT 16. Managing the Store 17. Store Layout, Design, and Visual Merchandising 18. Customer Service
ER  -