TY  - BOOK
AU  - Close,Angeline
TI  - Online consumer behavior: theory and research in social media, advertising, and e-tail 
SN  - 9781848729698 :
AV  - HF5415.32 .O547 2012
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Consumer behavior
KW  - Internet marketing
KW  - Electronic commerce
KW  - Psychological aspects
N1  - Includes bibliographical references and index;   Part I. Consumer's online identity -- ch. 1. Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten -- ch. 2. Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina -- ch. 3. Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel -- Part II. Social media, blogs, and privacy issues -- ch. 4. Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills -- ch. 5. Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera -- ch. 6. Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne -- ch. 7. Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne -- Part III. Online advertising and online search behavior -- ch. 8. Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt -- ch. 9. Advertising versus invertising : the influece of social media b2c efforts on consumer attitudes and brand relationship / Adriana M. Bov́eda-Lambie and Neil Hair -- ch. 10. Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman -- Part IV. e-Tail consumer behavior and online channels -- ch. 11. Exploring hybrid channels from the customer perspective : offering channels that meet customers' chaning needs / Angela Hausman -- ch. 12. Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo -- ch. 13. Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa
ER  -