TY  - BOOK
AU  - Odden,Lee
TI  - Optimize: how to attract and engage more customers by integrating SEO, social media, and content marketing 
SN  - 9781118167779 :
AV  - HF5415.126 .O33 2012
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Direct marketing
KW  - Direct selling
KW  - Social media
N1  - Includes bibliographical references (p. 233-238) and index
ER  -