TY  - BOOK
AU  - Temporal,Paul
TI  - Islamic branding and marketing: creating a global Islamic business 
SN  - 9780470825396 :
AV  - HF5415.12.I74 T46 2011
PY  - 2011///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Marketing
KW  - Islamic countries
KW  - Consumers
KW  - Psychology
KW  - Pays islamiques
KW  - ram
N1  - Includes bibliographical references and index
N2  - Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized that the global Muslim market represents potentially larger opportunities....This book includes an Executive Summary of Proceedings of the Inaugural Oxford Global Islamic Branding and Marketing Forum at the Said Business School, University of Oxford. --Book Jacket
ER  -