TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior
SN  - 9780132671842 :
AV  - HF5415.32 .S6 2012
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Market surveys.
N1  - Section 1: Consumers in the Marketplace -- Chapter 1: Buying, Having, and Being -- Section 2: Consumers as Individuals -- Chapter 2: Perception -- Chapter 3: Learning and Memory -- Chapter 4: Motivation and Global Values -- Chapter 5: The Self -- Chapter 6: Personality and Psychographics -- Section 3: Consumers as Decision Makers -- Chapter 7: Attitudes and Persuasion  -- Chapter 8: Decision Making --  Chapter 9: Buying and Disposing -- Chapter 10: Organizational and Household Decision Making  -- Section 4: Consumers and Subcultures -- Chapter 11: Groups and Social Media -- Chapter 12: Social Class and Lifestyles -- Chapter 13: Subcultures -- Chapter 14: Culture
ER  -