TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 9781111826925 :
AV  - HD30.4 .Z54 2013
PY  - 2013///
CY  - Mason, OH
PB  - South-Western
KW  - Management
KW  - Research
KW  - Business
N1  - Includes bibliographical references and index; Introduction {u2013} Beginning Stages of the Research Process {u2013} Research Methods for Collecting Primary Data {u2013} Measurement Concepts {u2013} Sampling and Fieldwork {u2013} Data Analysis and Presentation {u2013} Comprehensive Cases with Computerized Databases
ER  -